On Tuesday before the Pope shut the town down, I had the pleasure of heading to the U.S. Chamber of Commerce for a full-day event on, “The Internet of Everything: Data, Networks and Opportunities.” The event brought together a solid lineup of industry, government,...
In a few years, the average person will come into contact with more than 5,000 connected devices on a daily basis. That assertion by Marty Trevino, Organizational Architect and Senior Strategist for the National Security Agency, drew a collective “Whoa” from the...
Any successful marketing executive at an IoT vendor or at a technology company looking to enter the IoT market needs to know how to pick out the right marketing communications agency partner. From what we hear from clients in all of our Practice Groups, it comes down...
In conversations with clients, many often wonder: What is the value of social media? Why should I invest here? And how can I show success? It’s no secret that maintaining an online presence requires time, resources, and a little grit. So what’s it all worth, and how...
As connected devices and “smart” technology continue to transform industries, more and more companies are developing Internet of Things (IoT) solutions that will be part of the projected $1.7 trillion market by 2019. The opportunity is huge, but these companies need a...
When trying to study the IoT market, sometimes it’s hard to identify exactly who you should try to engage with in conversation. However, there are a number of individuals and companies rising to the top in terms of influencers to watch. Let’s take a look at some of...