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The essential checklist for pitching B2B influencer campaigns
It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...
Merritt Group announces new B2B and B2G influencer marketing offering
In the fight to capture their target audience’s attention, marketers and PR professionals must deploy a range of omnichannel tactics to boost engagement, raise brand awareness, and move customers further down the purchasing funnel. Today, Merritt Group is thrilled to...
WP Engine users: here’s how to navigate the WordPress.org dispute
The recent tension between WordPress.org, its parent Automattic, and WP Engine has created plenty of confusion and speculation. Just to be clear: WordPress is the content management system (CMS) owned by Automattic, while WP Engine is a hosting service that...
GenAI in the workplace: Opportunity everywhere
Nearly nine in ten (89%) respondents reported increased productivity while using AI tools during the workday. This is the final installment of our four-part blog series examining the 2024 State of Generative AI Use and Impact Report and its implications...
AI Comparison: Adobe Firefly vs. Midjourney
The broadening availability of sophisticated artificial intelligence solutions has impacted countless industries, including the design field! Today, many companies are experimenting with generative AI tools to see how the technology can help them augment their...
Writer’s block busters: 3 AI tools for content creation
The MG Labs team has been hard at work testing out the latest and greatest in generative AI tooling. This time, we evaluated a series of artificial intelligence tools designed specifically for creating marketing and PR content, including PressPal.ai, Copy.ai,...
A guide to navigating AI buying cycles
This blog is the third in a series of posts examining MG Labs’ 2024 State of Generative AI Use and Impact Report and its implications for both AI marketers and PR professionals. Follow the links to read blogs one and two. Over the last two years, Generative AI...
Listen up, corporate America: AI is here to stay
Merritt Group’s new study reveals over 90% of decision makers believe their organizations will increase their use of AI year-over-year—but as demand for this technology increases, so does the need for more education. This is the second installment of our...
New study shows AI adoption is surging—but enterprise buyers won’t just take your word for it
Merritt Group Launches AI Technology Practice to help vendors navigate a maturing market. Artificial Intelligence (AI) has stunned the world with its potential to reshape how work gets done. Offices are abuzz as workers experiment with these new tools...
RSA 2024: Top trends and what they mean for security marketers
Once again, the cybersecurity community made its collective annual trip to the RSA Conference in San Francisco, CA from May 6-9. Met with much anticipation, exhibitors excitedly displayed the latest and greatest innovations since the industry last gathered in April...