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Top B2B Paid Media Strategies That Drive Conversions
In today's competitive digital landscape, B2B marketers need to deploy highly effective paid media strategies to drive conversions. With long sales cycles and niche audiences, B2B advertising requires a precise approach to targeting, messaging, and budget allocation....
The rise of agentic AI: Transforming marketing, PR, and beyond
2025 has been heralded as the year of AI agents. Several major players have recently announced agentic solutions, including Google and NVIDIA, and many in the industry are touting AI agents as the next frontier of artificial intelligence. In fact, a recent survey...
How to rank in AI overviews: A guide for marketers and PR professionals
Search engines are evolving rapidly, and with the rise of AI-generated search results, traditional SEO strategies are no longer enough. Marketers and PR professionals who want to stay ahead must learn how to optimize for AI overviews SEO—a new way search...
Why your ABM strategy isn’t working (and how to fix it)
Account-based marketing (ABM) has been hailed as a game-changer for B2B and B2G companies. By focusing on high-value accounts rather than broad lead generation, ABM promises higher conversion rates, shorter sales cycles, and better ROI. But what happens when your ABM...
7 key steps to building a high-impact B2B lead nurture program
In the fast-evolving landscape of government, healthcare, and emerging technology, a well-crafted lead nurture strategy is the difference between prospects stalling in the funnel or converting into high-value customers. Whether you’re a B2B digital marketing agency or...
Generative engine optimization: The next evolution of search
Generative engine optimization (GEO) is emerging as a game-changer in digital marketing. In the age of generative AI search engines like Google’s Search Generative Experience, ChatGPT Search, and Perplexity, businesses must rethink their approach to search visibility...
Gemini for Google Workspace: Strengths and limitations for marketing and PR pros
Earlier in 2024, Google introduced Gemini, a multi-modal large language model (LMM) designed to integrate across Google Workspace applications. From Gmail to Slides to Sheets, Gemini offers AI capabilities through a chat window that appears with a simple click on its...
What does ‘compatibility’ mean in partner marketing?
The key to successful partner marketing is finding the right fit. Like in life, you want a compatible match where complementary strengths come together to deliver collective growth. Sure, a recognizable brand or large audience might catch your eye at first, but...
3 game-changing ChatGPT prompts for marketers
Garbage in, garbage out. As technology evolves, this computing ethos remains true. The quality of the output is only as good as the quality of the input. It’s an easy concept to understand in terms of calculations or data processing, but this sentiment is even more...
The essential checklist for pitching B2B influencer campaigns
It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...