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How Search Data Can Rock Your IoT Marketing World

Take a look at the Google Trend data below and you will see there’s been a meteoric rise in public searches around “IoT” and “Internet of Things” since mid-2013. Given this, I thought I’d take a deeper look into the who, what and where of the opportunity. And, perhaps...

Understanding the IoT Media Superstorm

Over the years, we’ve done a lot of trends tracking for clients - from the evolution of cloud computing to the rise of big data and analytics. Based on our media research, the Internet of Things (IoT) is by far the fastest growing media trend we’ve seen in recent...

5 Ways to Carve Out Your IoT Niche with Messaging

Everyone and their mother seems to be claiming to have an “Internet of Things” or “Internet of Everything” play these days. From startups to tech giants, competition is fierce, and the offerings seem to be endless - and quite frankly confusing. Machina Research has...

Five Technology Trends Worth Watching in 2016

Peer into the mind of a CEO and you’ll see a lot of complexity, some chaos and, above all, an unyielding focus. But, even the most focused CEOs are being challenged by today’s incredibly fast-moving technologies and ever-changing markets and consumer behaviors. How do...

D.C. Women: Innovators of Tech

This past week, I had the opportunity to listen and engage with thought leaders, mentors and mentees at a Women in Tech event at D.C.’s General Assembly. Upon walking into the suite, I was immediately in awe of the aesthetically-pleasing office, where chalkboard walls...

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