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What Makes B2B Tech Content Viral?

  Wharton School of the University of Pennsylvania professor Jonah Berger is an interesting guy. He is obsessive about understanding why we share – what makes digital content interesting and what makes content viral. He has written numerous papers and...

Merritt Group Goes to Poland

I was excited when I got the news that our annual GlobalCom meeting was going to be held in Krakow, Poland this year.  In addition to meeting with our global partner agencies, I was excited to visit a country and a region with so much...

10 Tips to Make the Most Out of Black Hat

  ​Black Hat USA 2025 is fast approaching, scheduled for August 2-7 at the Mandalay Bay Convention Center in Las Vegas. As one of the premier cybersecurity events, it offers unparalleled opportunities for learning, networking, and showcasing innovations. Drawing...

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