In today's competitive digital landscape, B2B marketers need to deploy highly effective paid media strategies to drive conversions. With long sales cycles and niche audiences, B2B advertising requires a precise approach to targeting, messaging, and budget allocation....
Search engines are evolving rapidly, and with the rise of AI-generated search results, traditional SEO strategies are no longer enough. Marketers and PR professionals who want to stay ahead must learn how to optimize for AI overviews SEO—a new way search...
When it comes to GenAI adoption, marketing is leading the way. According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed. Salesforce found that...
Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...
While cybersecurity makes headlines all year round, October’s annual National Cybersecurity Awareness Month (NCSAM) brings a fresh opportunity for individuals and organizations alike to reflect on their current cyber defense strategies and how they can improve them...