When it comes to GenAI adoption, marketing is leading the way. According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed. Salesforce found that...
Our recent survey of health system chief information officers (CIOs) revealed that they take a lot of stock in what Key Opinion Leaders (KOLs) have to say. In fact, KOLs ranked number one and outpaced “influencers” and even “peers” when it came to who they listen to...
For many healthcare technology marketing and PR practitioners, their number one goal is to capture the attention of chief information officers (CIOs) at healthcare organizations. While this has always been a challenge, digital transformation has led to an even more...
While cybersecurity makes headlines all year round, October’s annual National Cybersecurity Awareness Month (NCSAM) brings a fresh opportunity for individuals and organizations alike to reflect on their current cyber defense strategies and how they can improve them...
Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't...
Arthur C. Clarke said that any sufficiently advanced technology is indistinguishable from magic, and this year’s unveilings at CES are testing that adage. From self-driving cars to blockchain, here are some of the debuts from the Las Vegas event that shined brightly,...