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Marketing Strategy

5 strategies for CMO success in a decentralized world

by | May 12, 2022

Merritt Group is 25 years old. In this series of posts, our partner team is exploring what’s changed over those 25 years. But more importantly, how marketing leaders can adapt now and in the future. The decentralization of customer interactions, fueled by the...

What do B2B marketers need to know about the metaverse?

by | Mar 17, 2022

Metaverse is the buzzword of the moment. Various investments have moved it from a fantastical concept to front-page news, including Epic Games announcing $1 billion in funding to support its long-term metaverse vision, Microsoft launching its “metaverse tech stack”...

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