It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...

In the fight to capture their target audience’s attention, marketers and PR professionals must deploy a range of omnichannel tactics to boost engagement, raise brand awareness, and move customers further down the purchasing funnel. Today, Merritt Group is thrilled to...