Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in...
If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a...
Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and...
In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting – that database and the care with which...
As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting. One of the best ways to gain more “knowledge” about...
Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they...