What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications? I had about 30 minutes to discuss this last week during a media relations...
The buzz around what “content marketing” is or is not can be a bit confusing for marketers like me who have been around the block and seen the communications landscape shift over the past decades. Why? Because I view content as the foundation and fuel for any campaign...
Don’t be scared at the prospect of branding, assuming you need an extensive timeline and a massive budget to be successful. A branding project doesn’t have to take months or years. Accelerating the execution process - from concept to implementation - just takes a few...
Have you ever wondered whether it’s more important to stick to your company’s core values or shift them to fit society’s evolving standards? According to an expert in the field, you don’t always have to pick one over the other. In a recent episode of Merritt Group’s...
In case you missed it, Merritt Group recently launched its very own podcast called Lay of the Brand, which explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells....
In Merritt Group’s latest Lay of the Brand podcast episode, we hit the road for a special panel discussion recorded at George Mason University. At the event, attendees explored reputation management in the technology industry, including how challenges and strategies...