The word “ad” can often evoke a natural negative connotation. Consumers do not like being sold to and viewers do not like suffering through irrelevant commercials (especially in today’s on-demand, easy-skip environment). So why do we keep talking about advertisements...
This blog post was initially supposed to focus on IoT security trends. However, one thing became very clear as I began writing: the number one 2018 trend is IoT device hacking, and it’s already happening. Despite fears, the global IoT security market is...
Young, hip, educated and tech-savvy — the average podcast listener, according to Edison Research, mirrors the demographic of a lot of Merritt Group’s staff and clients. The medium has grown in popularity year over year, with more than one-third of the...
Blockchain for business — is this promising new technology ready for enterprises or just the latest in a string of overhyped, underdeveloped concepts that needs more time and solid proof of concepts to mature? Currently, blockchain is coming down from...
It’s an exciting and challenging time to be in healthcare. From new legislation to the broad consumerization of care, large-scale changes are underway that will fundamentally alter the way healthcare organizations, providers and patients interact. As we examine the...
Driving potential customers to meaningful, compelling content is fundamental to marketing and sales success. Customers need to know, trust and understand your business value early on in their buyer journey, and content -- through articles, blog posts, white papers,...