It’s no secret that location-based technology is opening up a world of possibilities for marketers. In fact, GeoMarketing is one of the hottest terms in marketing right now — but what does it even mean, and how can organizations use it to communicate with...
Google Chrome, which owns 56 percent of global browser market share, rolled out its integrated ad-blocking technology last week. Google will be determining what ads it deems as “bad” by blocking display ads that automatically play sound, “pop” with countdowns...
The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...
Hiring a public relations (PR) agency, especially for smaller and more nimble startups, can often be a substantial investment from a budgetary and resource perspective. While the measurement for the effectiveness of PR is clearly becoming more tangible as part...
Standing out in today’s market is tough. Below are a few key marketing creative and design tips you can follow to ensure that you are looking your best in the B2B world. Standing out from your competitors matters Before starting the design process, do your...
As a millennial in PR, there’s a tendency to listen to the stories from those who have been in the field for years with shock and wonder. Who puts together print clip reports? You faxed press releases to reporters? While a lot of older PR tactics can seem out...