If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must....
It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...
It’s a busy time of year in the office for conferences. The Merritt Group Cybersecurity Practice is focused on RSA while on the healthcare team we just finished up with HIMSS18. As one of the biggest healthcare IT shows of the year, the annual HIMSS conference...
Cambridge Analytica is on the tip of everyone’s tongue these days. Facebook’s stock took a serious hit, the company is now facing lawsuits, and even Facebook-owned WhatsApp’s Co-Founder Brian Acton wants you to delete your account. But the big question facing...
You landed a media interview — congratulations! You have the attention of a reporter whose story has the potential to be a game changer and put your startup on the map. Now don’t blow it! Whether you’re being interviewed for an online piece, radio or broadcast, there...
2018 is well underway, and implementation of your editorial calendar should be in full swing. Take a well-earned moment to a step back and gaze proudly on what you’ve accomplished so far this year, but now it’s time to plug ahead as you continue to deploy and...