As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a...
Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more...
In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral....
Amazon continues to make news around its ambitions to invade the ad space. Last week, news broke that Amazon stopped buying (and offering its sellers) Google Search ads. These are the ads that appear alongside Google search results when Google users search for...
One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure. When...
In the wake of Facebook’s data-privacy scandal, Bloomberg reports that the company has been conducting market research to gauge whether consumers would choose to pay for an ad-free subscription service. This would allow users of Facebook to opt-out of sharing their...