As we head into this final quarter of an unforgettable 2020, I’m starting to think about where cyber companies should focus their marketing in 2021. Ironically, experts argue that during a recession, marketing is the one engine you should keep investing in—so you can...
This year’s economic downturn has forced many entrepreneurs to stop and reevaluate how (and if) they will pursue their startup dreams. But innovators—don’t give up hope just yet. For the right idea backed by the right team and marketing strategy, there is still...
The market for telehealth services is exploding with year-over-year growth estimated at 80% due to the pandemic. If you’re a vendor looking to break into the market, you better be on your game because the competition is getting heated. The right marketing and PR...
Today’s tech media landscape has become cluttered with an abundance of information platforms and sources. Where, then, are cybersecurity professionals, C-Suite leaders, and CISOs in particular, turning to for in-depth, trustworthy information? Merritt Group partnered...
When we rang in the New Year, the expectations for 2020 were high and the promise of a new decade was within our reach. No one predicted the pandemic that would befall our world during the first half of the year, and with it, the unprecedented challenges that would...
With coronavirus dominating the headlines and our nation undergoing major social and economic upheaval, breaking through the noise and reaching your intended audience is more important, and simultaneously more challenging, than ever before. In-person events like RSA...