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Digital Marketing

How to Approach Media Relations During a Pandemic

In times of crisis, there’s a right and wrong way to go about marketing and media relations. Part of the right way means following all the normal best practices, like pitching for relevant audiences and including all important facts in the release. Professionalism...

Podcast: The Top Digital Marketing Essentials to Stay Relevant

In today’s digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the best approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your...

3 Benefits of Research-Powered Thought Leadership

Does thought leadership still matter to government audiences? That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still...

Podcast: The Evolution of Performance Marketing in Tech

Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results?   In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail...

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