To say 2021 was a disruptive year would be putting it mildly. The coronavirus pandemic wreaked havoc across industries and the PR and marketing world was far from immune. While we may have emerged fairly intact compared to industries like travel and hospitality, the...
Binge-watching, sourdough baking, learning pods—all trends that we’ve read about endlessly as the world continues to combat the pandemic. But from a business perspective, the huge shifts in how society works, lives and interacts have impacted everything from budget...
The unexpected economic downturn in the last few months caused by the pandemic has led to dramatic belt-tightening and downsizing across industries, with budgets being slashed and spending scrutinized. And as marketing and communications professionals are all too...
Most people in cybersecurity know that marketing and selling to today's Chief Information Security Officer (CISO) is not easy. They have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone, let alone a...
As we head into the final stretch of an unforgettable 2020, telehealth marketers are likely just trying to keep their head above water. With relaxed policies and the infusion of $200M from the CARES Act, combined with an increase in patient willingness to try virtual...
The financial impacts of COVID-19 have sent shockwaves through nearly every industry, from retail to defense contracting. Companies have been forced to make tough decisions, including hiring freezes, budget cuts and layoffs. Marketing organizations have been some of...