The unexpected economic downturn in the last few months caused by the pandemic has led to dramatic belt-tightening and downsizing across industries, with budgets being slashed and spending scrutinized. And as marketing and communications professionals are all too...
Most people in cybersecurity know that marketing and selling to today's Chief Information Security Officer (CISO) is not easy. They have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone, let alone a...
As we head into the final stretch of an unforgettable 2020, telehealth marketers are likely just trying to keep their head above water. With relaxed policies and the infusion of $200M from the CARES Act, combined with an increase in patient willingness to try virtual...
The financial impacts of COVID-19 have sent shockwaves through nearly every industry, from retail to defense contracting. Companies have been forced to make tough decisions, including hiring freezes, budget cuts and layoffs. Marketing organizations have been some of...
The way the B2B tech world hosts professional events and meetings has been drastically altered due to the Coronavirus pandemic. The crisis forced countless events to be cancelled or postponed and forced organizations to get even more creative with how they seek to...
As we head into this final quarter of an unforgettable 2020, I’m starting to think about where cyber companies should focus their marketing in 2021. Ironically, experts argue that during a recession, marketing is the one engine you should keep investing in—so you can...