While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...
COVID upended learning for K through 12 students and their families — yet the pandemic also accelerated the implementation of EdTech for virtual learning and administration. With school districts across the country again fully embracing classroom learning, we're...
In the first of a three-part series on B2G Marketing, Merritt Group and Market Connections discuss how to optimize your account-based marketing (ABM) approach for the federal government market. For the Lay of the Brand podcast, Peter Jacobs of Merritt Group and Aaron...
By 2025, $500 billion per year will be spent on digital advertising. With all that money being spent by companies trying to grab a few milliseconds of attention, the costs of ad fraud can add up quickly. It’s estimated that in 2019 that cost was $42 billion, an...
The marketing technology landscape is enormous. According to Forrester, marketing technology tools consume about 20% of the average B2B marketing budget, with over 8,000 tools as of 2021. CRM, marketing automation, content marketing, customer experience,...
Much of the account-based marketing (ABM) program’s success is dependent on knowing who the decision-makers, contributors, and influencers are but how can marketing and capture teams identify and categorize these targets? And once you’ve found them, how do you...