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Digital Marketing

5 strategies for CMO success in a decentralized world

Merritt Group is 25 years old. In this series of posts, our partner team is exploring what’s changed over those 25 years. But more importantly, how marketing leaders can adapt now and in the future. The decentralization of customer interactions, fueled by the...

Google Analytics 4: A B2B marketer’s action plan for 2022

On Wednesday, March 16, 2022, Google announced the deprecation of Universal Analytics. The platform will stop capturing data on July 1, 2023. Google Analytics 4, or GA4, will replace Universal Analytics as Google’s free web analytics product.  With GA4 being released...

ABM and LinkedIn: 5 steps for success

More than half of B2B marketers are now account-based marketers. There are a lot of reasons that marketing and sales teams are coming together to build an account-based marketing (ABM) approach, but some of the most compelling are:  shorter sales cycles higher-value...

Shedding light on dark social for B2B marketers

As the use of analytics tools has grown with the evolution of the marketing tech stack, so has the hunger for data-driven marketing. Marketers are on a constant quest to prove the value of their efforts, and show direct connections to sales and revenue, especially...

A marketer’s guide to Google’s Core Web Vitals update

In May 2020, Google announced the addition of its Core Web Vitals performance metrics to the Page Experience ranking factor. The intention of this set of metrics is to assess the overall functional fitness of a website's user experience. Think of this as a quick test...

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