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Digital Marketing

How to Build Valuation

One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure. When...

Will Facebook Offer an Ad-Free Subscription Service?

In the wake of Facebook’s data-privacy scandal, Bloomberg reports that the company has been conducting market research to gauge whether consumers would choose to pay for an ad-free subscription service. This would allow users of Facebook to opt-out of sharing their...

Federal and Contractor Priorities Aren’t That Different

  For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue. Released...

What LinkedIn Native Video Ads Mean for Digital Marketers

  If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must....

3 Myths About Reaching Federal Decision Makers

  It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...

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