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Creative Services

What B2B Brands Can Learn From IHOP…or IHOb

 What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or...

Learn the Secrets to Government Contractor Success

  You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you. Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets?  Did you know that 53% of...

4 Mistakes Startups Can’t Afford to Make

Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift...

Q&A With a Merritt Group-er: Get to Know Amy Zepf

What do you do at Merritt Group? I’m a senior graphic designer in the marketing services group. What’s your greatest moment — whether in work, school or marketing/PR — so far? My greatest moment at Merritt Group was when our creative team did the branding for AdWeek...

Interactivity is the New Black

  As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a...

6 Ways to Own the Stage at Your Next Industry Event

Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more...

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