Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study. Unveiled by Merritt Group earlier this week, together with partners...
What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or...
You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you. Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? Did you know that 53% of...
Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift...
What do you do at Merritt Group? I’m a senior graphic designer in the marketing services group. What’s your greatest moment — whether in work, school or marketing/PR — so far? My greatest moment at Merritt Group was when our creative team did the branding for AdWeek...