One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure. When...
Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s...
For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue. Released...
Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The...
It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...
The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...