Artificial Intelligence (AI) is one of today’s hottest buzzwords among media, businesses and investors, and the AI market is growing at an unprecedented pace. There’s been a major surge in AI investments recently – venture capital funding of AI companies soared 72...
From defining controversial technological innovations to relaying empathy during times of crisis, there are many challenges when it comes to successful storytelling in the tech industry. In the latest episode of Merritt Group’s very own Lay of the Brand podcast, we...
There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key...
Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results? In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail...
What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications? I had about 30 minutes to discuss this last week during a media relations...
The buzz around what “content marketing” is or is not can be a bit confusing for marketers like me who have been around the block and seen the communications landscape shift over the past decades. Why? Because I view content as the foundation and fuel for any campaign...