Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...
It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...
EdTech is one of the few industries that has seen a surge in growth since the onset of the COVID-19 pandemic as schools and universities suddenly pivoted to online instruction, with, frankly, mixed results. Although some school systems and colleges have returned to...
While COVID-19 has infiltrated every aspect of our lives this year — from the way we work to the way we socialize to the way we grocery shop — one thing is for certain: the evolution of emerging technology is not slowing down. In fact, the Merritt Group Emerging...
Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...