It’s no secret that the coronavirus pandemic uprooted industries across the board, forcing businesses to rethink their marketing plans and quickly shift strategies. For EdTech marketers, in particular, looking to stake a claim in a newly booming industry, the new wave...
EdTech is one of the few industries that has seen a surge in growth since the onset of the COVID-19 pandemic as schools and universities suddenly pivoted to online instruction, with, frankly, mixed results. Although some school systems and colleges have returned to...
While COVID-19 has infiltrated every aspect of our lives this year — from the way we work to the way we socialize to the way we grocery shop — one thing is for certain: the evolution of emerging technology is not slowing down. In fact, the Merritt Group Emerging...
Sit yourself down, take a seat. With school back in session, it’s time to hit the books and brush up on media relations best practices. Struggling to land that pitch and secure media coverage? We’ve got a solution for you. Whether you’re seasoned public relations...
Analyst and influencer relations is about engaging credible people in a specific market and building relationships. Whether you’re looking for an industry expert to test your messaging, validate your press activity, praise your company publicly or send a customer your...
In my time at Merritt Group, I've learned a tremendous amount about emerging technology in today's world, and I continue that hunt for knowledge each day. An area that's recently caught my eye is the exploding blockchain space, which seems to increasingly dominate...