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Connectivity

Lay of the Brand podcast episode 20: EdTech: adapt & evolve

COVID upended learning for K through 12 students and their families — yet the pandemic also accelerated the implementation of EdTech for virtual learning and administration. With school districts across the country again fully embracing classroom learning, we're...

What will resonate with the tech press heading into 2022?

It’s hard to believe we have just a few months left in 2021, but that doesn’t mean technology news will slow down — if anything, it’s going to speed up.  While groundbreaking technology innovations and developments, or just the latest smartphone, can capture the...

Back to School 2021: Is Your EdTech Marketing Strategy Ready?

  School buses are rounding the corner. Backpacks are filling up with fresh supplies. That’s right—school is back in session. But the 2021 back-to-school season is set to be a unique one with the return to in-person learning for much of the United States. In...

PR Technology On the Horizon: What to Expect

Public relations professionals have countless tech options at their disposal for steering reputations and cultivating conversations. With emerging technologies and updates to existing software, it’s become harder for PR teams to determine which tools are most...

B2G Marketing for Federal RFP Success

Winning federal government business means navigating long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? And what can...

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