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Connectivity

The GenAI Advantage: 3 Marketing Use Cases for ChatGPT

When it comes to GenAI adoption, marketing is leading the way.  According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed.  Salesforce found that...

Autonomous vehicles are here: What does it mean for marketers?

Don’t be too surprised next time you hail a ride or order groceries and find there’s no actual driver behind the wheel. In cities around the world, emerging players in autonomous vehicles (AVs) are piloting programs to test the readiness of AV technology, as well as...

7 B2B & B2G marketing predictions for 2022

While many expected 2021 to be the year that marketing budgets bounced back from cuts made in the wake of the pandemic, unfortunately, that wasn’t the case. But with business stable and marketers returning with a vengeance, the forecast is far more optimistic looking...

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