Sitemap
How to make personal branding work for You
As marketers and PR pros, we’re obsessed with the nuances of our company’s brand. But it’s just as critical to take control of your personal brand. Trying to forge a professional connection with an industry influencer? Looking to move up (or out) at work? How you’re...
5 Steps for Positioning Your CEO as a Thought Leader
In today's competitive B2B landscape, your brand’s voice needs more than polished messaging—it needs a human face. Positioning your CEO as a thought leader is one of the most effective ways to build trust, authority, and visibility for your company. Done right, CEO...
Black Hat & DEF CON 2022 preview: The top talks you should hit!
With Black Hat and DEF CON kicking off in Vegas this week, there’s no better time than the present to highlight some of the hot trends and topics to catch while you’re at the show — in person or virtually. Our security practice at Merritt Group has put together some...
The return to RSA 2022: the top 5 conversations at the conference
After two long years of waiting and anticipation, the cybersecurity community finally made a return to the RSA Conference in San Francisco, CA from June 6-9. While the turnout was smaller this time around compared to previous years, it was still great to have a...
5 strategies for CMO success in a decentralized world
Merritt Group is 25 years old. In this series of posts, our partner team is exploring what’s changed over those 25 years. But more importantly, how marketing leaders can adapt now and in the future. The decentralization of customer interactions, fueled by the...
Bring on spring: how we celebrated our 2022 ‘Spring into Service’ give back week
This month, Merritt Groupers across the country participated in our annual Spring into Service (SiS) week, one of the two weeks Merritt Group dedicates to community service each year. SiS was originally started by a group of employees who wanted to celebrate and give...
Covering your bases to convert healthcare buyers
In March 2020, health systems around the world scrambled to find, purchase, and implement new tools and technologies to meet the needs of their clinicians, staff, and patients. It seemed like for every pandemic challenge there was a new solution on the market, and...
Autonomous vehicles are here: What does it mean for marketers?
Don’t be too surprised next time you hail a ride or order groceries and find there’s no actual driver behind the wheel. In cities around the world, emerging players in autonomous vehicles (AVs) are piloting programs to test the readiness of AV technology, as well as...
6 tips for creating modern messaging platforms
In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands. Messaging and positioning, which usually go hand-in-hand, form the foundation of a...
Google Analytics 4: A B2B marketer’s action plan for 2022
On Wednesday, March 16, 2022, Google announced the deprecation of Universal Analytics. The platform will stop capturing data on July 1, 2023. Google Analytics 4, or GA4, will replace Universal Analytics as Google’s free web analytics product. With GA4 being released...