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Is Your Social Media Strategy Failing? Here’s How to Fix It
So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing...
5 Steps to Nailing a Brand Redesign
A brand isn’t just a logo. It represents a company’s personality and influences how every single person — from customers to employees — perceive the business. Getting a rebranding effort right is vitally important, and companies need to proceed with a purpose. At...
WannaCry Wake-Up Call: Enterprises Need to be Agile to Out-Evolve Ransomware
The WannaCry ransomware attack represents one of the most severe malware attacks of the year so far, and one that has shifted the tides in the cybersecurity market. Prior to this attack, some of the world’s most sophisticated cyber tools remained in the hands of...
How to Develop a Content Strategy That Attracts Buyers
Any marketer with a skeptical eye toward content needs to read only one statistic to change their mind: Content marketing generates approximately three times as many leads as traditional marketing per dollar spent. Whether through blogging, producing videos or...
Healthcare Marketing Audit: The Most Popular Healthcare Content of 2016
Driving potential customers to meaningful, compelling content is fundamental to marketing and sales success. Customers need to know, trust and understand your business value early on in their buyer journey, and content -- through articles, blog posts, white papers,...
Healthcare Marketing Audit: Who’s Investing in Google AdWords
According to Forrester, “today’s (B2B) buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle,” and recent studies show that 74 percent of business buyers conduct more than half of their research online before...
Healthcare Marketing Audit: The Integrated Marketing Imperative
The most effective marketing campaigns aren’t just about PR or advertising anymore — they utilize integrated content engagement strategies to reach and influence buyers across paid, earned, shared and owned channels. In addition to analyzing the trends and influencers...
Healthcare Media Audit: Data Security Still a Major Concern
Protecting patient privacy has always been the primary concern for providers and physicians, from HIPAA to Electronic Health Records. Now, with more patient data being stored digitally and new technologies like IoT and telemedicine connected to IT networks, protecting...
Healthcare Media Audit: Are We Finally In “The Year of Telemedicine”?
Discussions about the benefits of telemedicine grow each year. The advisory firm Towers Watson estimates that telemedicine has the potential to deliver more than $6 billion a year in healthcare savings to U.S. companies, and hospitals, physicians, employers and...
Healthcare Media Audit: IoT is Booming … with a Few Caveats
The internet of things has a multitude of applications in healthcare, ranging from the personalized data collection from smart sensors and wearables to enterprise solutions like connected peripherals and medical device integration. Its potential to improve...