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HIMSS 2024: 5 marketing takeaways
After a couple of years of rebuilding post-pandemic, the HIMSS 2024 conference still packs a punch as one of the top healthcare IT conferences in the world. Certainly, ViVE and HLTH are drawing more healthcare marketing dollars since pre-2020, but HIMSS doesn’t seem...
Introducing MG Labs: Testing the future of marketer-machine collaboration
A recent report from Accenture stated that “Gen AI is poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.” That’s a big statement. And even if it’s partially true, we’re all currently...
5 effective strategies to stand out in the edge computing market
The global edge computing market is predicted to reach $156 billion by 2030—primarily driven by AI, 5G, and IoT, according to ResearchAndMarkets. The market is undoubtedly exciting and quickly evolving—and everyone wants a piece. What’s happening with edge computing...
MG Labs evaluates HubSpot AI: Strengths and weaknesses
In the rapidly evolving marketing landscape, staying ahead of technological advancements is not just an option; it's a necessity. As a forward-thinking marketing agency, we're always looking for tools that streamline our operations and enhance the value we deliver to...
The space for public relations and marketing in the great beyond
On Oct. 4, 1957, the Soviet Union declared the success of its space program after its Sputnik satellite was launched into orbit and successfully communicated with Earth. Less than a year later, the National Aeronautics and Space Administration (NASA) was open for...
Essential ABM tips for better engaging B2B target accounts
In B2B tech marketing, where every campaign is scrutinized and every strategy dissected, there are still unexplored areas of Account-Based Marketing (ABM) that are becoming essential for any tech CMO looking to make a real impact on target accounts. We've ventured...
The GenAI Advantage: 3 Marketing Use Cases for ChatGPT
When it comes to GenAI adoption, marketing is leading the way. According to a recent study by Statista, 37% of marketing and advertising professionals have used AI tools to assist with work-related tasks - the highest of any industry surveyed. Salesforce found that...
2023’s Top Marketing and PR Trends, and What’s In Store for 2024
As a marketing, PR, and creative agency, we have a lot of tried-and-true tactics we rely on to drive success for our clients. However, we also recognize that the market shifts and evolves. The only way for us to remain at the top of our game is to adapt alongside the...
Government Marketing Gone Wrong: Key Mistakes to Avoid
Government marketing poses a unique challenge. Not only do you have to talk the government talk, but marketers must also understand how to navigate the federal purchasing cycle, build trust with key decision-makers, optimize for the right communication channel, and...
3 Ways Quantum Computing Companies Can Build A Successful Content Strategy
Quantum computing is rapidly emerging, driven in large part by its promise to solve some of the most complex technology problems of our time. The global quantum computing market is predicted to reach $143.44 billion by 2032, proving that its value can’t be ignored....