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What Google Chrome’s Ad-Blocking Technology Means for Marketers
Google Chrome, which owns 56 percent of global browser market share, rolled out its integrated ad-blocking technology last week. Google will be determining what ads it deems as “bad” by blocking display ads that automatically play sound, “pop” with countdowns...
You Have a Great Product, Now Craft a Great Story
The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution...
When is the best time to hire a PR agency?
Hiring a public relations (PR) agency, especially for smaller and more nimble startups, can often be a substantial investment from a budgetary and resource perspective. While the measurement for the effectiveness of PR is clearly becoming more tangible as part...
How To Make B2B Companies Look Sexy
Standing out in today’s market is tough. Below are a few key marketing creative and design tips you can follow to ensure that you are looking your best in the B2B world. Standing out from your competitors matters Before starting the design process, do your...
Why Media Tours Aren’t Dead – Yet
As a millennial in PR, there’s a tendency to listen to the stories from those who have been in the field for years with shock and wonder. Who puts together print clip reports? You faxed press releases to reporters? While a lot of older PR tactics can seem out...
Big Game Ads: Worth the Big Headache?
The word “ad” can often evoke a natural negative connotation. Consumers do not like being sold to and viewers do not like suffering through irrelevant commercials (especially in today’s on-demand, easy-skip environment). So why do we keep talking about advertisements...
2018: Will It Be The Rise or Fall of IoT?
This blog post was initially supposed to focus on IoT security trends. However, one thing became very clear as I began writing: the number one 2018 trend is IoT device hacking, and it’s already happening. Despite fears, the global IoT security market is...
The Best Podcast for Your Business? Merritt Group Weighs In
Young, hip, educated and tech-savvy — the average podcast listener, according to Edison Research, mirrors the demographic of a lot of Merritt Group’s staff and clients. The medium has grown in popularity year over year, with more than one-third of the...
Blockchain: Hype or Prime for Enterprise Applications?
Blockchain for business — is this promising new technology ready for enterprises or just the latest in a string of overhyped, underdeveloped concepts that needs more time and solid proof of concepts to mature? Currently, blockchain is coming down from...
After Spectre and Meltdown, How Can Industrial Control Systems Learn From The Patch, Exploit, Uninstall Cycle?
There’s a saying in the software community: Patch Tuesday, Exploit Wednesday and Uninstall Thursday. Patch Tuesday refers to the second and sometimes fourth Tuesday of the month when Microsoft releases patches for its software products. Patch Tuesday is followed by...