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Top 3 Takeaways From HIMSS18
It’s a busy time of year in the office for conferences. The Merritt Group Cybersecurity Practice is focused on RSA while on the healthcare team we just finished up with HIMSS18. As one of the biggest healthcare IT shows of the year, the annual HIMSS conference...
Does #DeleteFacebook Matter to B2B Marketers?
Cambridge Analytica is on the tip of everyone’s tongue these days. Facebook’s stock took a serious hit, the company is now facing lawsuits, and even Facebook-owned WhatsApp’s Co-Founder Brian Acton wants you to delete your account. But the big question facing...
Q&A With a Merritt Group-er: Get to Know Jonathan Schubert
What do you do at Merritt Group? I’m an account coordinator for the Government Practice at Merritt Group supporting the day-to-day operations on our federal accounts. What’s your greatest moment — whether in work, school or marketing/PR — so far? I would have...
On the Record: Don’t Blow Your Press Interview
You landed a media interview — congratulations! You have the attention of a reporter whose story has the potential to be a game changer and put your startup on the map. Now don’t blow it! Whether you’re being interviewed for an online piece, radio or broadcast, there...
5G, IoT & AI: A Look at Top Trends From Mobile World Congress
Mobile World Congress is the world’s largest gathering for the mobile industry and this year it took place from February 28th to March 1st in Barcelona per usual. It’s no surprise that companies from around the world come to MWC to leverage their message and...
Q&A With a Merritt Group-er: Get to Know Alexis Loar
What do you do at Merritt Group? I am an intern here at Merritt Group from George Mason University and I do a little bit of everything. I have been assigned to a variety of clients within the different groups where I am able to work on different tasks like media...
3 Ways to Sharpen Your Content Marketing Game
2018 is well underway, and implementation of your editorial calendar should be in full swing. Take a well-earned moment to a step back and gaze proudly on what you’ve accomplished so far this year, but now it’s time to plug ahead as you continue to deploy and...
Personalized AI: A Powerful Tool For Enterprises Is On The Horizon
What will your customers want tomorrow? What strategic decisions should you make today to hit those metrics? Getting the answer to these questions may soon be as simple as asking your very smart digital assistant, thanks to an emerging technology — artificial...
What Marketers Need to Know About Geofencing
It’s no secret that location-based technology is opening up a world of possibilities for marketers. In fact, GeoMarketing is one of the hottest terms in marketing right now — but what does it even mean, and how can organizations use it to communicate with...
How to Make a Splash in the Federal Space Without Wading into Political Controversy
A challenge that we often run into in MG’s Government Practice is how to effectively sail the seas in this controversial political climate to help our clients to make a splash without rocking the boat. The seas are rough and it seems easier to just stay out of...