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Q&A With a Merritt Group-er: Get to Know Laura Klebanow
What do you do at Merritt Group? Associate Marketing Director supporting Samsung’s demand gen program. What’s your greatest moment — whether in work, school or marketing/PR — so far? I was very fortunate when I worked at Lincoln Center to work directly with Stephen...
Merritt Group Named a Best Place to Work!
Another trophy for the case! Merritt Group has been named one of Washington Business Journal’s Best Places to work for 2018! This award recognizes companies that go beyond the norm to foster an enjoyable and meaningful work environment for their employees. Out...
Marketing to the CISO? Time to Better Understand Your Buyer
Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s...
Federal and Contractor Priorities Aren’t That Different
For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue. Released...
RSA 2018 Trend Watch: GDPR, Cryptocurrency, Cloud – Oh My!
In 2017, a record number of 43,000 attendees descended upon the Bay Area for five full days of educational training from experienced industry practitioners at RSA Conference, the world’s premier infosec event. RSA 2018 is expected to have an even...
3 Reasons Why the Facebook Case is Such a PR Nightmare
This week, Facebook CEO Mark Zuckerberg heads to Washington to testify before Congress in the wake of revelations that data analytics firm Cambridge Analytica harvested private information on millions of Facebook users in support of Donald Trump’s 2016 election...
What LinkedIn Native Video Ads Mean for Digital Marketers
If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must....
Merritt Group Wins Gold at the 2018 ADDY® Awards
Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The...
3 Myths About Reaching Federal Decision Makers
It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies. However, it’s time to stop...
Uniting Women in Cyber Symposium: The Epitome of Female Empowerment
As far back as 1984, 37 percent of women were entering the fields of math and science; so how is it that women make up only 11 percent of today’s tech and security workforce? As a woman working in the cybersecurity field, I consider the issue of women in...