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Q&A With a Merritt Group-er: Get to Know Amy Zepf
What do you do at Merritt Group? I’m a senior graphic designer in the marketing services group. What’s your greatest moment — whether in work, school or marketing/PR — so far? My greatest moment at Merritt Group was when our creative team did the branding for AdWeek...
Interactivity is the New Black
As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a...
6 Ways to Own the Stage at Your Next Industry Event
Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more...
Three PR Myths for Companies in Crisis to Avoid: What United Airlines Could Learn from Starbucks
In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral....
What Do Amazon’s Ad Ambitions Mean for B2B Tech Marketers?
Amazon continues to make news around its ambitions to invade the ad space. Last week, news broke that Amazon stopped buying (and offering its sellers) Google Search ads. These are the ads that appear alongside Google search results when Google users search for...
Q&A With a Merritt Group-er: Get to Know Jenna Needham
What do you do at Merritt Group? I’m an account coordinator in the Government Practice group. What’s your greatest moment — whether in work, school or marketing/PR — so far? One of them was my first time pitching while I was a communications intern at K12 Inc. I had...
How to Build Valuation
One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure. When...
Will Facebook Offer an Ad-Free Subscription Service?
In the wake of Facebook’s data-privacy scandal, Bloomberg reports that the company has been conducting market research to gauge whether consumers would choose to pay for an ad-free subscription service. This would allow users of Facebook to opt-out of sharing their...
Q&A With a Merritt Group-er: Get to Know Katie Pesek
What do you do at Merritt Group? I’m an account executive in Merritt Group’s Cybersecurity Practice. What’s your greatest moment — whether in work, school or marketing/PR — so far? My greatest moment (so far) was when I found out I was being promoted from an account...
RSA Wrap-Up: What Drove the Conversation at RSA 2018?
We made it through another fantastic 2018 RSA Conference week, where 50,000 security professionals, vendors and reporters from around the world gathered to catch up on the latest in technology and information security. If you’re anything like us, you’ve been reading...