Sitemap
What B2B Brands Can Learn From IHOP…or IHOb
What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or...
Learn the Secrets to Government Contractor Success
You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you. Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? Did you know that 53% of...
What the Google Marketing Platform Adaptation and Rebrand Means for B2B Marketers
RIP household marketing brand names AdWords and DoubleClick. It was a good 22-year run, but with the changing technology landscape, Google has strategically rebranded and introduced The Google Marketing Platform, or GMP for short. What is GMP? All the Google...
What Do the World Cup and Content Marketing Have in Common?
World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life...
Q&A With a Merritt Group-er: Get to Know Melanie Ford
What do you do at Merritt Group? I’m an account executive in the Cybersecurity Practice. I provide PR, marketing and strategic communication support for a range of companies that deliver security consulting, network visibility, cloud security and SOC...
What Anthony Bourdain Taught Me About Storytelling
I’m not “hip” to most pop culture, and celebrity news is not quite my thing, but man, Anthony Bourdain’s passing hit me more than I thought it would - even weeks later. Bourdain was undeniably an incredible storyteller, and that’s why I, and so many others who didn’t...
4 Mistakes Startups Can’t Afford to Make
Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift...
Q&A With a Merritt Group-er: Get to Know Neeka Eghbali
What do you do at Merritt Group? I’m a summer intern working on a variety of client and creative projects. What’s your greatest moment — whether in work, school or marketing/PR — so far? My greatest moment in PR so far is landing an internship at Merritt Group...
Did A Robot Write This Blog Post?
I was weaving my way through Washington, D.C. traffic last week on the way to a client meeting when I caught an interesting story on 1A radio about “Artificial Intelligence. Real News?” For once, sitting in the car for an extended period is going to be a good...
Bright Beginnings: Merritt’s Volunteer Day Off
Agency life is fast paced. It requires the ability to multi-task and pivot quickly, and demands a constant focus on client needs. That can be taxing if you don’t keep things in perspective. One way Merritt Group helps to keep staff so energized to focus on our...