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Inside the Mind of the CMO with Students at GMU
I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions...
Federal Data Strategy: Helping Gov Drive Digital Transformation
The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are...
After the Splash: Why AI Went from the Next Big Thing to Headline Fatigue
When you look back at the last few decades of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI). AI has...
Merritt Group’s Got Spirit! How About You?
Last week, Merritt Group celebrated our first annual Spirit Week. With a fun-filled theme each day and small in-office events throughout the week, we focused on physical well-being and healthy competition. On Monday, Merritt Group-ers suited up to reveal their inner...
5 Steps to Improve Your Marketing to the CISO
Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining...
Merritt Group Supports 17th Annual Samsung Charity Gala
(Photo by Kevin Mazur/Getty Images for Samsung) Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity...
Why Digital Marketing is the Best Way to Reach Federal Leaders
Federal is an old-school market that requires an old-school marketing approach. Right? Not exactly. Successful contractors are going digital. That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market...
Q&A With a Merritt Group-er: Get to Know Amanda Steinman
What do you do at Merritt Group? I am an Account Coordinator within the Cybersecurity Practice group, providing strategic communication support to a wide range of clients in the security industry. Additionally, I manage the Merritt Group LinkedIn, Facebook, Instagram...
How to Position Your Company for Federal RFP Success
Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry? That’s the...
How Can Your Company Get That Life-Altering Press Hit?
Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to...