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3 Ways Data Enrichment Can Increase Your Conversion Rates
As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting. One of the best ways to gain more “knowledge” about...
Q&A With a Merritt Group-er: Get to Know Julie Feldsott
Get to know the latest addition to the Merritt Group team! Julie Feldsott is an experienced Account Executive for the Security and Business Technology Groups. What do you do at Merritt Group? I’m an Account Executive for the Security Group and a main lead for clients...
3 Tips for Security Vendors on Selling & Marketing to the CISO
We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to...
3 Key Takeaways From CXO Tech Forum: Uncle Sam Meets Silicon Valley
"Government agencies who ask entrepreneurs to have a seat at the table will be on the cutting edge of innovation with startups," said Douglas Maughan, Director of Cyber Security Division at the Homeland Security Advanced Research Projects Agency and panelist at the...
How to Market and Sell to Top CISOs: Q&A with Roland Cloutier, CVP & CSO at ADP
This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make...
How to Personalize Your Product Pitch for CISOs: Q&A with John Masserini, CISO at Millicom Telecommunications
This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make...
Q&A With a Merritt Group-er: Get to Know Emily Goodwin
Get to know the latest addition to the Merritt Group team! Emily Goodwin is the Government Practice Group's newest account manager. What do you do at Merritt Group? I work on the Government IT team as an account manager. I focus on the day-to-day...
Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019
Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they...
4 Things Every Federal Marketer Should Do in February
The government shutdown is over. Every contractor and tech company working with the federal government can breathe a sigh of relief. Now it’s time to really get to work. The first month of the year is usually a busy one in the Washington D.C. area, especially...
5 Ways to Grab Investor Attention With Video
Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the...