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Announcing Merritt Group’s New Podcast: Lay of the Brand!
Looking for some industry insights and the latest tips and tricks to listen to on the commute to work, at your desk, or relaxing at home? Well, you’re in luck! Merritt Group has officially launched a new podcast series, Lay of the Brand, where we sit down with the...
4 Reasons Why Startups Should Have a Brand Strategy
Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in...
Q&A With a Merritt Group-er: Get to Know Hayley Bumgardner
Get to know who's who on the Merritt Group team! What do you do at Merritt Group? I am a Graphic Designer in the Marketing Services team where I concept and design visual treatments, page layout, custom illustration, hand-crafted typography and digital design....
Why Long-Form Content is (Still) Critical to Engaging Government Buyers
Long-form content marketing is dead, right? Our attention spans have dropped to a disturbing low of 8 seconds, so content has to be visual, short and simple to engage target audiences. That’s what the marketing world has been collectively preaching for the past...
Forget the Royal Baby! These Are the Can’t-Miss Cyber Events of the Season
If you follow the Royals, it has been quite a decade for grand events – from Kate Middleton and Prince William’s wedding in 2011, to Meghan Markle and Prince Harry’s wedding in 2018, to the birth of their first child. What captures the attention of the public is an...
5 Easy Ways to Boost B2B Sales with Video
If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a...
Segment, Grade and Score Your Leads to Increase Deal Sizes
Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and...
Emerging Technology Experts Make a New Transformation
At Merritt Group, staying ahead of cutting-edge technology in addition to marketing and public relations trends is at the very root of our agency’s core values. Whether it’s expanding our expertise in all things digital marketing (performance marketing, content...
Q&A With a Merritt Group-er: Get to Know Licie Leite
Get to know the latest addition to the Merritt Group team! What do you do at Merritt Group? I’m a Public Relations Intern for the Security, Business Technology and Government Groups. I also support some of our marketing efforts by doing research, creating social...
3 Keys to Effective Lead Management
In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting – that database and the care with which...