Sitemap
Brand a Startup in Half the Time: Here’s How
Don’t be scared at the prospect of branding, assuming you need an extensive timeline and a massive budget to be successful. A branding project doesn’t have to take months or years. Accelerating the execution process - from concept to implementation - just takes a few...
Podcast: Ingredients for Creating an Agile Brand
Have you ever wondered whether it’s more important to stick to your company’s core values or shift them to fit society’s evolving standards? According to an expert in the field, you don’t always have to pick one over the other. In a recent episode of Merritt Group’s...
GMU’s Serge Samoilenko on Building a Positive Brand Perception
In case you missed it, Merritt Group recently launched its very own podcast called Lay of the Brand, which explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells....
Podcast: GMU Panel Tackles Tech Industry Reputation Management
In Merritt Group’s latest Lay of the Brand podcast episode, we hit the road for a special panel discussion recorded at George Mason University. At the event, attendees explored reputation management in the technology industry, including how challenges and strategies...
3 Key Questions to Ask Before Selecting a Branding Agency
Selecting a branding agency can be one of the toughest decisions you make - it’s almost like dating! You want to really take the time to make sure you’re compatible before you make a commitment. That means asking the right questions and meeting your branding team to...
Merritt Group Decodes Top B2B and B2G PR & Marketing Trends at Packed WIT Event
We’re halfway through the year and 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year? Merritt Group and Women in Technology hosted a...
Q&A With a Merritt Group-er: Get to Know Jessica Shapow
Get to know who's on the Merritt Group team! What do you do at Merritt Group? I work as a Senior Account Executive on the Emerging Technology Group, and enjoy working closely with my team to deliver excellent media strategies for our clients while building leadership...
USA TODAY NETWORK’s VP of Corporate Comms Shares Secrets to Branding Success
In case you haven’t heard already, Merritt Group recently launched its very own podcast called Lay of the Brand. Our podcast explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry...
Watch out Silicon Valley! The Texas ‘Silicon Prairie’ Is Feelin’ Hot, Hot, Hot!
When people think of geographic centers for tech advancement, a few key markets come to mind, mostly Silicon Valley. But innovation is happening all over the United States - in particular, Texas! I don’t want to focus on Texas just because I call Dallas home; Texas is...
Time for an Annual Checkup: Does Your Healthcare Provider Have a Pulse on Cybersecurity?
When scheduling your next checkup or appointment at the doctor’s office, a few things may come to mind: rearranging your work schedule, covering the copay or visit cost, anticipating the next steps or outcomes of the visit and so on. It’s rare that a patient considers...