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Podcast: How to Maximize and Prioritize Your Marketing Budget
Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't...
How CSPs Can Effectively Market Enterprise 5G
In our previous blog posts, we talked about how to create an effective marketing strategy around 5G innovations and specific PR strategies to get the job done. In this post, we’ll uncover what 5G could mean for the enterprise and how communications service providers...
Get Your Head Out of the Clouds: 4 Cloud Security Myths
While the shift to the cloud has been happening at lightning speed for businesses and consumers alike, the emphasis on cloud security within the cybersecurity sector has grown exponentially. For example, a recent report found that cloud security spending, in the U.S....
Top 3 Ways to Sense Your Share-of-Voice in Sensor Technology
Over the last few years, the IoT (Internet of Things) has gone from hyped-up news to practical business uses, and sensor technology has played a significant role in that growth – ranging from applications like tracking products in the supply chain to helping medical...
Tech Is a Force for Good–and Other Tips from DC CyberWeek’s CyberTalks
On the heels of Las Vegas’ Black Hat and leading up to San Francisco’s RSA, DC CyberWeek is strategically held at the end of October, providing the perfect opportunity for cyber leaders around the country to come together and discuss the latest threats, new solutions...
Q&A with a Merritt Group-er: Get to Know Lexie Janney
What do you do at Merritt Group? I’m a senior account executive on the Security practice group at Merritt Group. My day-to-day can really change depending on clients' timelines and the 24/7 news cycle. In general, I serve as a point of contact for clients,...
Podcast: ORock Technologies CMO Shares the Art of Marketing in B2G
Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private...
PRSA in San Francisco: Unpacking Emerging Technologies and the Media
Merritt Group and the Public Relations Society of America (PRSA) – San Francisco Bay Area Chapter recently hosted a panel “Meet the Media: Emerging Technologies Unpacked” to connect PR professionals with journalists covering emerging tech, with a particular focus on...
Is “New” AI Technology Enough to Get Attention? The Answer May Surprise You
Artificial Intelligence (AI) is one of today’s hottest buzzwords among media, businesses and investors, and the AI market is growing at an unprecedented pace. There’s been a major surge in AI investments recently – venture capital funding of AI companies soared 72...
Don’t Be the Last to Know: Corporate Policies for Disclosing Data Breaches
It’s a Monday morning and the last thing you want to wake up to is finding out your entire identity was stolen. What’s worse? Discovering that your information was stolen not today, but months ago. The secret is finally out...and you are the last to know....