Enhancing performance marketing through data and analytics is a key ingredient to any organization’s marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.
Cyber marketing: what’s working now and what’s coming next
More frequent, more effective cyber threats mean two things: even more work for CISOs and security teams. They also mean a boom in new solutions from cybersecurity vendors. With so much activity and noise, how can you reach the decision makers, and what do they want...
