Enhancing performance marketing through data and analytics is a key ingredient to any organization’s marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.
Navigating today’s fractured customer journey
Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking...
