Reputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you’ll hear seasoned insights and advice from a panel of experts hosted by George Mason’s Department of Communications and Career Services including: Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.
B2G success in a DOGE environment with guest Brian Chidester
In this episode of Lay of the Brand, host Peter Jacobs is joined by Brian Chidester, Head of Global Strategy and Innovation for Public Sector at Adobe and host of The Government Huddle with Brian Chidester podcast. They dig into what’s changed for government...