Podcast

Welcome to Lay of the Brand, the award-winning podcast where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
2019-12-17

CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ

By Ryan Goodin
Storytelling in the tech industry: Do’s & don’ts – GMU panel w/ NPR’s Jack Speer; Microsoft’s Tonya Neff Klause; and Merritt Group’s Shahed Ahmed
2019-08-22

Storytelling in the tech industry: Do’s & don’ts – GMU panel w/ NPR’s Jack Speer; Microsoft’s Tonya Neff Klause; and Merritt Group’s Shahed Ahmed

By Ryan Goodin
The evolution of performance marketing in tech w/ Merritt Group’s Sr. Marketing Project Manager, Abigail Bracy
2019-07-29

The evolution of performance marketing in tech w/ Merritt Group’s Sr. Marketing Project Manager, Abigail Bracy

By Ryan Goodin
Reputation management in the tech industry: panel w/ NPR’s Jack Speer, Microsoft’s Tonya Klause and Merritt Group’s Senior VP Shahed Ahmed
2019-06-10

Reputation management in the tech industry: panel w/ NPR’s Jack Speer, Microsoft’s Tonya Klause and Merritt Group’s Senior VP Shahed Ahmed

By Ryan Goodin

Awards and recognition

  • The Communicator Awards
  • dotCOMM Awards
  • Bulldog Awards
Peter Jacobs

Peter Jacobs

Host, Producer, Sr. Content Strategist

  • 25+ years as tech marketing executive
  • B2B & B2G expertise
  • Marketing strategy, content & brand messaging

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