In the final episode of our three-part series, we’re looking at how to put the data you’ve gathered and the content you’ve created to work. What channels do you choose for launching your ABM campaign, and what should you measure to see if you’re actually hitting the mark? To find out, we’re talking with Kate Tong, senior director, US public sector marketing at enterprise search provider, Elastic and Aaron Heffron, executive vice president of government market research firm, Market Connections.
Cyber marketing: what’s working now and what’s coming next
More frequent, more effective cyber threats mean two things: even more work for CISOs and security teams. They also mean a boom in new solutions from cybersecurity vendors. With so much activity and noise, how can you reach the decision makers, and what do they want...
