Today’s CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone—let alone a vendor trying to sell them something—to grab their attention. To understand how B2B cybersecurity marketers can reach these elusive decision makers, we talked with Sujeet Bambawale, CISO of 7-Eleven and Marci McCarthy, CEO and President of Tech Exec Networks (T.E.N.). Listen to learn the data behind what works (and doesn’t) when marketing to CISOs; personal insights from an international brand’s CISO on how to influence security decision makers; and how COVID-19 has changed the dynamics of outreach programs.
Cyber marketing: what’s working now and what’s coming next
More frequent, more effective cyber threats mean two things: even more work for CISOs and security teams. They also mean a boom in new solutions from cybersecurity vendors. With so much activity and noise, how can you reach the decision makers, and what do they want...
