When it comes to branding, gone are the days where you can just “set it and forget it.” In this episode of Lay of the Brand, Merritt Group speaks with award-winning author of the Agile Brand and host of the Agile World Podcast, Greg Kihlström, to learn about how organizations can apply agile methodology to create a continually evolving brand that stays true to its values and keeps up with customers and competitors in a modern, rapidly-moving world.
Navigating today’s fractured customer journey
Today's buyers jump around throughout the decision process, loop in new stakeholders midstream, and often do months of research before ever speaking to sales. So why are so many marketing strategies still built around a linear sales funnel? That's why we're talking...
