Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts — Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global — shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.
Cyber marketing: what’s working now and what’s coming next
More frequent, more effective cyber threats mean two things: even more work for CISOs and security teams. They also mean a boom in new solutions from cybersecurity vendors. With so much activity and noise, how can you reach the decision makers, and what do they want...
