MG Influencer Marketing

Influencer marketing for modern B2B brands.
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Tap into trusted voices. Reach your buyers with credibility

In the B2B landscape, trust drives decisions. Influencer marketing helps your brand build authority and relevance by aligning with respected voices that your audience already follows. We help you identify, engage, and activate the right influencers to extend your reach and drive impact.

A strategic approach to B2B influencer partnerships

Influencer marketing isn’t about likes—it’s about aligning with experts, creators, and thought leaders who shape industry conversations. We develop tailored programs that support your brand narrative, drive engagement, and accelerate the buyer journey.

Core components of our B2B influencer marketing services:

Influencer identification and vetting.

We research and qualify influencers based on relevance, reach, reputation, and alignment with your brand goals—whether they’re industry analysts, niche creators, or subject matter experts.

Partnership strategy and activation.

We build custom engagement plans—ranging from sponsored content and webinars to social campaigns and co-created assets—that resonate with your target audience.

Content and messaging support.

We collaborate with influencers to ensure brand alignment while preserving authenticity, helping them tell your story in their own voice.

Measurement and reporting.

We track the metrics that matter—engagement, reach, traffic, and impact on awareness and lead generation—tying influencer activity back to business outcomes.
Positioning an up-and-coming brand as a cyber leader

Positioning an up-and-coming brand as a cyber leader

With little brand visibility, Huntress wanted to expand beyond the channel press. By repositioning their solution as a threat intelligence engine, Merritt Group increased their share of voice by 375% against cyber giants and established the CEO as a sought-after source for trade and high-tier media. Tell me more

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The latest

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Case study

Amplifying Samsung’s B2B display story through earned media

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Podcast

B2B influencer marketing success with Samsung’s Nidhi Mehta

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/artificial intelligence
Blog

5 effective strategies to stand out in the edge computing market

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Our Services

MG can do more for your business.

MG PR

MG PR

Reach the media and influencers your audience trusts. From Tier 1 to niche publications, we have the relationships that get you noticed.

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MG Marketing Services

MG Marketing Services

We work with you to create and deliver the strategy, messaging, and implementation that drive measurable results.

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MG Studio

MG Studio

With our in-depth knowledge of your markets and technologies, we elevate your brand with compelling designs and actionable content.

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MG Digital

MG Digital

From growth marketing strategies and SEO to compelling websites and interactive experiences, our digital experts generate interest, excitement, and qualified leads.

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See how far you can take your brand.

Take advantage of our free digital marketing audit.

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Tom Rice

Tom Rice

Executive Vice President, Partner

Reach out to Tom

Ready to uplevel your outreach? Let’s talk.