MG Paid Media Services

Paid media programs that turn clicks into customers.

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Campaigns built for pipeline, not just clicks

In the B2B/B2G landscape, success isn’t measured by impressions alone—it’s about reaching the right buyers, accelerating engagement, and driving qualified leads. Our paid media services are designed to support the full funnel and deliver measurable business outcomes.

A smarter, data-driven approach to media strategy

We combine deep audience insights, message testing, and platform expertise to build campaigns that connect. From LinkedIn and Google Ads to programmatic and ABM platforms, we target with purpose and optimize for impact.

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Core components of our B2B paid media services:

Audience and platform strategy.

We build precision-targeted campaigns using firmographics, intent data, and buyer behavior to reach the right people on the right channels.

Creative and messaging development.

We create ad copy, visuals, and offers tailored to your audience segments—designed to stop the scroll and drive action.

Campaign management and optimization.

We continuously test, refine, and scale what’s working—adjusting bids, budgets, and messaging to maximize performance across every stage of the funnel.

Measurement and reporting.

We deliver clear, actionable reporting focused on what matters—pipeline contribution, cost per opportunity, and return on ad spend.
Accelerating app downloads and user growth

Accelerating app downloads and user growth

Mobile real-time captioning app makers InnoCaption not only needed a refreshed brand and website, but a digital and PR-focused campaign to build its user base. Merritt Group doubled the number of monthly users after just two months, with social CTRs from 2-3x industry averages and less than half the CPC. Tell me more

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Our Services

MG can do more for your business.

MG PR

MG PR

Reach the media and influencers your audience trusts. From Tier 1 to niche publications, we have the relationships that get you noticed.

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MG Marketing Services

MG Marketing Services

We work with you to create and deliver the strategy, messaging, and implementation that drive measurable results.

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MG Studio

MG Studio

With our in-depth knowledge of your markets and technologies, we elevate your brand with compelling designs and actionable content.

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MG Digital

MG Digital

From growth marketing strategies and SEO to compelling websites and interactive experiences, our digital experts generate interest, excitement, and qualified leads.

See how
Shahed Ahmed

Shahed Ahmed

Executive Vice President, Partner

Reach out to Shahed

Ready to uplevel your outreach? Let’s talk.