After a couple of years of rebuilding post-pandemic, the HIMSS 2024 conference still packs a punch as one of the top healthcare IT conferences in the world. Certainly, ViVE and HLTH are drawing more healthcare marketing dollars since pre-2020, but HIMSS doesn’t seem...
A recent report from Accenture stated that “Gen AI is poised to provide the most significant economic uplift and change to work since the agricultural and industrial revolutions.” That’s a big statement. And even if it’s partially true, we’re all currently...
The global edge computing market is predicted to reach $156 billion by 2030—primarily driven by AI, 5G, and IoT, according to ResearchAndMarkets. The market is undoubtedly exciting and quickly evolving—and everyone wants a piece. What’s happening with edge computing...
In the rapidly evolving marketing landscape, staying ahead of technological advancements is not just an option; it's a necessity. As a forward-thinking marketing agency, we're always looking for tools that streamline our operations and enhance the value we deliver to...
On Oct. 4, 1957, the Soviet Union declared the success of its space program after its Sputnik satellite was launched into orbit and successfully communicated with Earth. Less than a year later, the National Aeronautics and Space Administration (NASA) was open for...
In B2B tech marketing, where every campaign is scrutinized and every strategy dissected, there are still unexplored areas of Account-Based Marketing (ABM) that are becoming essential for any tech CMO looking to make a real impact on target accounts. We've ventured...