The key to successful partner marketing is finding the right fit. Like in life, you want a compatible match where complementary strengths come together to deliver collective growth. Sure, a recognizable brand or large audience might catch your eye at first, but...
Garbage in, garbage out. As technology evolves, this computing ethos remains true. The quality of the output is only as good as the quality of the input. It’s an easy concept to understand in terms of calculations or data processing, but this sentiment is even more...
It’s no secret that the demand for influencer marketing is on the rise in the B2B sphere, with over 85% of organizations considering it an essential part of their programs. A well-planned pitching strategy is crucial to the success of an influencer campaign, as it is...
In the fight to capture their target audience’s attention, marketers and PR professionals must deploy a range of omnichannel tactics to boost engagement, raise brand awareness, and move customers further down the purchasing funnel. Today, Merritt Group is thrilled to...
The recent tension between WordPress.org, its parent Automattic, and WP Engine has created plenty of confusion and speculation. Just to be clear: WordPress is the content management system (CMS) owned by Automattic, while WP Engine is a hosting service that...
Nearly nine in ten (89%) respondents reported increased productivity while using AI tools during the workday. This is the final installment of our four-part blog series examining the 2024 State of Generative AI Use and Impact Report and its implications...